How to land a customer for life
Here’s how one recent experience cemented my loyalty to a chocolate company.
Almost every year, I mail a few holiday presents to my aunts. Unfortunately, I can’t visit them too often because I’m super busy and they’re far away, but I love them very much and think of them often. Since 2005, I send them my favorite chocolates from Richart Chocolate - they’re artfully made, rich and yummy.
So on Cyber Monday, I get my reminder email from Richart and try to get an early start before the frenzied holiday season. I spend some time on their website picking the perfect gifts, and proceed to checkout. (Their system remembers my aunts’ addresses for me, which I love.)
I’m nearly done when an error message pops up. Bummer!
…to read this article in full, visit leading US small business resource, Inc.