Why you shouldn’t overlook your personal account when building your company’s brand on the social network.
Apart from creating a vibrant branded Twitter account for your start-up, business owners should consider creating their own personal account on Twitter. Fans and followers often want to connect with the person behind the brand.
Giving customers and prospects a glimpse into theentrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand. The goal, of course, is to increase customers’ loyalty to the brand. Here are 10 things every entrepreneur can tweet about, which can allow your clients and prospects to see another side of you:
1. Personal news: Share the big events of your personal life – vacations, weddings, births – the type of info you’d share with close friends.