3 principles of naming your start-up

business name

Wracking your brain to come up with the perfect name for your start-up? Here are three simple principles you should keep in mind.

At the 99U conference in New York City, Emily Heyward, head of strategy at branding firm Red Antler, talked Thursday about one of the first–and most difficult–things an entrepreneur has to do: Name the company. Heyward had three principles start-ups should keep in mind when attempting this task.

1. Do no harm. “It’s better to have a neutral name, that’s easy to remember, easy to style, easy to pronounce, with no obvious negative connotations or limitations. A name that can’t be confused with competition,” said Heyward.

Think of your name as a blank canvas that can be styled to your messaging and the product experience itself.

…to read this article in full, visit leading US small business resource, Inc.