Social media analytics can be a boon for businesses that use it wisely. Two founders of social data start-ups explain what they’ve learned so far.
At the Mashable Media Summit in New York on Friday, founders of two social analytics start-ups–Parse.ly’s Sachin Kamdar and SocialFlow’s Frank Speiser–spoke on a number of emerging trends they’ve seen from the heaps of social data they monitor.
Below are five points that Kamdar and Speiser think businesses should know about social media:
1. Viral content on Twitter lasts longer than it does on Facebook. “When content goes viral on Twitter, you have an influencer picking it up and then another influencer picking it up and it trends that way,” said Kamdar, whose company tracks 3.5 billion page views from content and digital media websites. “On Facebook, you’re going to hit more people but the life cycle is going to be shorter.”