Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers.
It seems the more market intelligence top executives possess, the less in touch they are with their target audiences. And the less in touch they are, the more likely they are to lose business, especially nowadays when loyalty is harder to find than is an ethical politician.
I’ve spoken with countless CEOs, CMOs, and other members of the C-suite in recent months who all worry about the same thing: remaining relevant to their audiences’ wants and needs. Yet many continue to be out of touch with those very same audiences and inadvertently do things that, instead, alienate or antagonise customers.
Here are five sure signs that you, or your organization, may be out of touch with the people or businesses that are buying your product or service:
1. Surprise Attack
One of the worst things that can happen is to launch the newest generation of a product or service and tout it as the next great thing, only to discover that audiences hated the original version.
…to read this article in full, visit leading US small business resource, Inc.