If you’re not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic.
Before you begin to create new boards on Pinterest, it’s smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We’ll explore eight ideas to consider when building your business boards.
1. Topics that interest to your target audience
Think about boards that would speak to the obvious themes, subjects, areas of interest, and issues that are important to your clients and potential clients. Many of your boards will fit into this category since topics of interest are what you want to focus on to draw visitors to your boards. This can also include ideas that aren’t spot-on with your business but are related in some way. For example, if you sell high-end stainless steel cookware, it’s a safe bet your visitors are foodies, chefs or cooks. While a board on party planning might not be directly related to your products, it is tangentially related and would be of interest to your audience.
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