Big mistake: Neglecting your corporate blog

Man typing blog on a keyboard

Your corporate blog can help you improve your brand profile, but it also provides a substantial SEO impact and marketing value when properly utilised.

While the original intent behind a corporate blog is to share news and timely information with visitors, the sharing platform also provides a substantial SEO impact and marketing value when properly utilised. Here are four reasons to stop neglecting your corporate blog today:

Search engines like to see sites updated regularly

Since your corporate blog is used to communicate recent news and upcoming events, it’s a great way to leverage two very important freshness factors that speak to search engine spiders:

1. Search queries for recent events or hot topics that are trending on the web will favor fresher pages over older pages (e.g. “occupy Oakland protest” or “NBA lockout”).

2. For queries on regularly recurring events such as annual conferences or presidential elections, Google returns the most recent content on the assumption that the user is planning for the upcoming event. This also applies to short-term repeat occurrences such as “NFL scores,” “Dancing with the Stars,” or “Exxon earnings.”

…to read this article in full, visit leading US small business resource, Inc.

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