Don’t just publish a blog willy nilly. Plan, set goals, and–most importantly–know what you’re getting into.
“Content Marketing” became one of the real buzzwords in 2011, and for good reason. Creating great content and then disseminating it online is a fantastic way for businesses to brand themselves, advertise goods and services, establish expertise/thought leadership, and aid search engine optimization through link-building.
Over the next few weeks, I’ll go into greater detail on each component of an effective content marketing campaign. For the purposes of this introduction, though, I’ll look at the big picture: an overview of how to plan, staff, and execute your content marketing campaign.
What’s your core message?
Some businesses make the mistake of creating content just for the sake of creating content. They go in with no particular plan other than to write random blog posts and then publish them on the company site.
…to read this article in full, visit leading US small business resource, Inc.