DesignBay, B&T team up for Brand Australia
Crowdsourcing firm DesignBay has teamed up with advertising and marketing magazine B&T, launching a competition to help the government find a logo and tagline that could represent Brand Australia.
The competition is in response to the Federal Government’s recent announcement that it is looking for an agency to develop a new brand identity to embody Australia in the 21st century. The government, through the Australian Trade Commission, has set aside a budget of $20 million over four years to promote Brand Australia internationally.
DesignBay founder Alec Lynch said: “Australia’s brand is important. We want to find the best logo and tagline ideas that Australia’s creative talent and the world can come up with and we’re going to offer them, for free, to the government.”
The joint competition is open to anyone and will run over two weeks, with the winners and short-listed entrants announced in B&T magazine in November.
The winning entry will receive a $2,000 prize, with cash prizes also given to second and third-placed entrants. A public vote together with the expert opinions of industry professionals and those of B&T’s editorial team and DesignBay staff will decide the winning entry.
The competition is open from 4pm on October 13, 2009, closing at 5pm on October 29, 2009.
For more information, please visit www.designbay.com/brand-australia-contest
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Is it really a new logo that Australia needs? I think it just needs to prove some credentials and add to the bbq, beach, laid back perception with some serious economic, political and business credentials. Australia needs to be taken seriously to attract investment.
I’ve posted about this at brandhabits.net.