I am excited about writing another blog and happy to support Dynamic Business, but like most CEOs running a business, it’s now another thing on the to-do list for me. I am sure this is how most other business owners feel too. Can we really be bothered? Won’t it all just pass as a fad? Where do we have the time to market, communicate, opinionate? Don’t we have enough to do already? So I completely understand when our clients and contacts come to us with the same problem.
However, the truth is whether we are part of it or not, the conversation is happening. It will go on regardless, so my instinct is to be part of it. As far as I’m concerned, I will engage, share views and experiences and involve myself in the debate. In recent weeks, mass media has given a lot of attention to social media – it is undoubtedly a powerful tool. Just look at average punters such as the Chk Chk Boom Girl and Susan Boyle who have been elevated to global celebrity status – plus the 1000’s of instant Twitter updates this week on the missing Air France plane. Social media tools are gaining popularity and instantly engage an audience. They work in real time and gain new users who choose to get their updates direct from these platforms rather than RSS or news websites.
There is an argument that social media such as Twitter is just a phase – in a sense this could be right as media is constantly evolving with increasingly dynamic technology – I started on a telex machine! People may abandon certain forms of social media in a few years, but emerging technologies mean another platform or tool will replace them and the conversations will still go on. So engage. And tell me what would be useful in a marketing blog for you?
Top tip: If you want to engage in social media but haven’t got time to – direct and delegate it – just do it.