• Good article! I agree with your key points. However, you need more than executive support. You need leadership by example. It is not enough for executives to sponsor the ESN. They need to be active participants. Executives need to understand how to use ESN’s in order to change existing business processes. I wrote an article on this based upon my experience implementing ESN’s at three different companies. You can find it here: http://good2bsocial.com/2013/04/08/enterprise-social-networks-value-proposition/