Gift card tipped to be Christmas winner

This year the most popular present under the Christmas tree could be the practical gift voucher, a new survey has revealed.

The Australian National Retailers Association and American Express Annual Christmas Survey of 1,000 Australian consumers has revealed that one in five people will be taking the gift voucher option this year, up from 13 percent in 2007.

ANRA CEO Margy Osmond said the humble gift voucher is proving it’s worth.

“Clearly, it’s fashionable to be practical this Christmas. The humble gift voucher is very popular with the baby boomers (55 to 74) with one in three admitting it will be their gift of choice,” she said.  The survey also found that department stores are still the number one shopping destination, with 35 percent planning on doing their shopping at these types of stores.

In terms of the amount of money shoppers will spend this Christmas, the majority said they’ll spend $100 on their partners (26 percent) $50 on each child (22 percent) around $20 on their friends (42 percent). It looks like work colleagues are missing out on any gifts this year. Some parents will spend $300 or more on their children (8 percent).

This year the most popular present under the Christmas tree could be the practical gift voucher, a new survey has revealed.

The Australian National Retailers Association (ANRA) and American Express Annual Christmas Survey of 1,000 Australian consumers has revealed that one in five people will be taking the gift voucher option this year, up from 13 percent in 2007.

ANRA CEO Margy Osmond said the humble gift voucher is proving its worth.

The survey also found that department stores are still the number one shopping destination, with 35 percent planning on doing their shopping at these types of stores.

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Gus Poskus says:

November 20, 2009 at 11:01 am

Absolutley…..Australian corprates have embraced gift cards as the preferred reward medium too. HR managers use Gift cards for \’anniversary of service\’ awards to ensure recipients get what they really want.

Mortivate, Congratulate (with a card)…..so they can Celebrate!