Health business finds online success
Many Australian businesses are turning to the internet to drive business, utilising the web as a promotional tool. In the case of Melbourne-based naturopathy clinic Mass Attack, the business was turned into a fully integrated online operation.
Narelle Stegehuis established Mass Attack in 1999, initially as a ‘shop-front’naturopathic clinic that specialised in hormonal imbalance and weight loss.
She soon found the business was booming and demand was overwhelming, so she turned to the web to make the business “more affordable and accessible to all women.”
“ Women started flying across Australia to access my service, which was pretty crazy, so I launched my program online at www.massattack.com.au.”
Finding success both online and off, Mass Attack is now a booming enterprise and has recently launched an offshoot business Bump Fertility.
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I can’t emphasis the need for an online presence. It is the basis behind any good business. To be able to sell to a wide variety of customers across the globe can only enhance a once location restricted shopfront to create brand and product awareness.