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How to write a press release that gets noticed

Everything you need to know about getting your information into the hands of the media.

Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations.

First, be sure you have a good reason for sending a press release. A grand opening, a new product, a record-setting sales year, a new location or a special event are all good reasons.

Second, make sure your press release is appropriately targeted for the publication or broadcast you’re sending it to. The editor of Road & Track is not going to be interested in a new baby pacifier you’ve invented.

…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com

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Entrepreneur.com

Entrepreneur.com

Entrepreneur Magazine has been inspiring, informing and celebrating entrepreneurs since 1973. Entrepreneur.com offers real solutions to the challenges faced by entrepreneurs, including tips, tools and insider news to help build – and grow – businesses.

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