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LinkedIn targets content sharing with Elevate


Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.

The move tackles recent research by LinkedIn that found only 2 per cent of employees on the service actually share their company’s content. The small level of sharing activity fails to take advantage of sharing content value, which LinkedIn says drives 20 per cent of their service’s overall engagement, including clicks, likes, and comments.

LinkedIn Elevate will be driven by “algorithmic recommendations from LinkedIn Pulse and Newsle”, according to the company’s official blog announcement. You’ll be able to share to different social networks, including Twitter, and scheduling capabilities are also said to be included.

“This product helps our employees start social conversations about Adobe and the industries we serve,” said Cory Edwards, Adobe’s head of the Social Business Center of Excellence, the Adobe arm that lead their pilot of Elevate.

“Adobe employees who participated in the LinkedIn Elevate pilot drove 80 percent more Adobe job views than they did previously and in February alone, each participant drove three to four new trial downloads for Adobe solutions. Our employees want to be active on social media, and LinkedIn Elevate offers an easy platform to provide them with insightful content that they will want to share.”

Elevate-AnalyticsElevate will also allow users to obtain insights into how their shares perform. As with other social media services, a company can view the amount of likes, shares, reshares, and comments they have received, and soon LinkedIn users will also be able to see how many people viewed their profiles and requested to connect – directly as a result of the shared content.

As of now, LinkedIn is available by invitation only, but the company says the product will become widely available by Q3.