Not getting press? You’re doing it wrong

Man with microphones in front of him

Chances are, you’re still trying to pitch the big ‘home run’ story. Ain’t gonna happen. Try these angles instead.

I don’t care how small your business is. If you’re not getting some type of press attention at least once a month, you’re doing something very wrong.

I know what you’re thinking: “How can I compete with the big guys?” The answer to that one is simple: You can’t.

But that’s not a reason to give up. There are plenty of opportunities for small businesses to get media coverage. The key is understanding which stories you are qualified to tell and which ones you aren’t.

In trying to generate some buzz, many small businesses make the mistake of pitching the “home run” story. While swinging for the fences isn’t necessarily a bad thing, the top media outlets aren’t likely to jump on your offer for them to profile the business or do an in-depth feature on the CEO/founder.  Unfortunately, for most small businesses, that story is a one in a million long shot.

…to read this article in full, visit leading US small business resource, Inc.

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