Prestigious design award introduces new categories

Pantone cards splayed out

The Australian International Design Awards (AIDA) has announced the launch of additional categories this year, allowing more brands the opportunity to shine on the international stage.

The Australian International Design Awards (AIDA) has been the launch-pad for many of Australia’s most acclaimed designs over the last five decades – including the Holden Commodore VE Ute, the Bionic Ear, and most recently, the Deepsea Challenger, a submersible that allowed Director James Cameron explore previously unreachable ocean depths.

Managing Director of Good Design Australia and Chair of the AIDA, Brandon Gien, believes the expansion of categories in 2013 will raise the calibre of entries, give worthy businesses more opportunity to receive accreditation and dispel traditional beliefs that design is limited to aesthetics.

“People often assess design based on visual appearance and functionality, however, we measure design based on the parameters of form, function, quality, safety and sustainability,” he said.

Categories now include:

  • Digital and Online
  • Business and Technology
  • Packaging and Graphics
  • Consumer Electronics
  • Housewares and Objects
  • Domestic Appliances
  • Medical and Scientific
  • Fashion and Accessories
  • Sport and Leisure
  • Babies and Children
  • Hardware and Building
  • Furniture and Lighting
  • Architecture and Interiors
  • Automotive and Transport
  • Commercial and Industrial
  • Non-for-profit
  • Education

Aligning with Vivid Sydney for the 2013 awards, the AIDA has put together a judging panel of highly-esteemed product designers from around the world, including representatives from Sweden and the US.

Submissions to the 2013 AIDA close on Thursday 28 March 2013, with winners announced on Thursday May 30, 2013. Click here to enter.