When customer service goes wrong, I am irate. Here’s how to keep angry customers like me from storming out of your real or virtual store, never to return.
I recently came across a couple of tip lists for how to deal with angry customers. I found them interesting, because all too often — confession time — I find I am that angry customer. When companies are incompetent, it throws me into a rage. When I have a problem, or a company has done something wrong, and they can’t or won’t fix it, it makes me insane.
In other words, I am the customer from hell. (Just ask my husband, who designs my website graphics. That’s my nickname.) Maybe it has something to do with writing about business for 20 years, but I’m deeply familiar with how a good business should work — and always disappointed when it doesn’t happen.
Though I’ve had my blow ups, I believe you can salvage a relationship with an angry customer and turn them into a happy one. Here are seven ways to keep angry customers like me from storming out of your real or virtual store, never to return:
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