With software like Aradium’s, businesses are now able to sell online without having to pay for search engine advertising, or auction and deal site fees, all without leaving Facebook.
Mills believes Facebook, with over 845 million users, is more than just a place where people socialise – it’s also a place where people interact with businesses. Though Facebook has been seen as more of social website rather than a shopping site, Mills believes this is changing rapidly, with consumers increasingly creating online relationships with their favourite brands through Facebook.
This is because Facebook allows “both a dialogue as well as a transaction between buyers and sellers,” Mills said.
“When a customer ‘Likes’ your business on Facebook, they are indicating they want to follow your brand, your products, latest offers, and exclusive discounts,” he added.