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Smith’s ‘Do Us A Flavour’ competition attracts quarter of million entrants

Smith’s has achieved phenomenal success with their ‘Do Us A Flavour’ competition, attracting nearly a quarter of a million entries, and capturing the imagination of the nation.

The competition, in its final three days, revolves around the search for Smith’s next great potato chip flavour. Heralded as an enormously successful marketing strategy, Australians have scrambled to come up with a new chip flavour, in the hope of scoring themselves $30,000 cash plus 1 percent of sales of the flavoured chip.

The top 10 most common flavours that have been submitted include: chicken parmigiana, pizza, bacon and eggs, satay chicken, fish and chips, sweet and sour pork, chocolate, Tandoori chicken, butter chicken and meat pie.

To enter, please visit www.smiths.com.au

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Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.
Jessica Stanic has written 1648 articles for us.

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Comments from the community

  • Helen Wilkinson says:

    Fabulous idea!

  • Helen Wilkinson says:

    Fabulous idea! How about Cheddar cheese and Apple. Or PrawnCockyail & Lemon.

  • Bernadette Carruthers says:

    Thin sliced potato seasoned with lemon,parmesan and white pepper.Or
    for a change use sweet potato thinly sliced.

  • Ursula Williams says:

    Woow what an amazing flavour with the taste of fresh coriander with a little bit of garlic…