Had a busy week, small business owners? Catch up quickly and easily on the week’s most important headlines, with our Friday SMB wrap-up. This week, Business Chicks announced Zappos.com CEO Tony Hsieh was coming down under to share his secrets, an eerily lifelike Steve Jobs doll figurine was pulled from the market and consumer sentiment recovered slightly.
Optus teams with Australian Open to deliver Wi-Fi
Tennis fans will have access to Wi-Fi during the Australian Open tournament for the first time thanks to Optus, which has invested in expanding its network across the Melbourne Park event site.
Optus has joined with Tennis Australia to provide customers on any network the ability to access the latest news and the ability to connect with friends, download applications and online services at no extra cost.
How MBE South Brisbane bounced back from disaster
In January 2011, MBE South Brisbane suffered extensive water damage to its operations during widespread flooding of the city. On the anniversary of the floods, the digital print business is back to business as usual and owner Paul Stenhouse told Dynamic Business that he’s again hopeful about the future, thanks to hard work and continued support from main supplier Fuji Xerox Australia.
Tony Hsieh to share secrets at Business Chicks workshop
In his first-ever visit to Australia, Zappos.com CEO and eCommerce guru Tony Hsieh has signed on to present at two Business Chicks workshops.
Hsieh will share his insight as a thought leader and career highlights, which include founding LinkExchange, and billion dollar online retailer Zappos.com as well as writing a New York Times bestselling book, at two workshops in Sydney on Tuesday February 14 and Melbourne on Thursday February 16.
Free event for SME owners who don’t know where to start with social media and PR
Is your New Year’s Resolution to promote your business better? Do you have no idea where to start? Then this is the perfect event for you. Learn the tips and tricks of how build your business through public relations (PR) and social media.
Dynamic Business publisher and editor Jen Bishop (who has more than 5,000 Twitter followers) will chair a panel of experts at a free event in Sydney on 9 February 2012. The panel will explain what PR is and all the different forms it takes, which parts you may be able to do yourself and where you might benefit from paying a professional. They’ll also cover common mistakes people make and corners they cut and the implications this can have for your business.
Blogging growing in popularity among female SMB owners
More female SMB owners will begin blogging for their businesses this year, as they adapt to the new online marketing age and embrace the opportunities it presents.
According to the 2011 Australian Women and Social Media survey, conducted by Mum Pr and Brand Meets Blog, 47 percent of women in business are using blogging as part of their online marketing strategy and 28 percent of the women surveyed who don’t have blog are planning to establish one this year.
Customer attraction tops business development strategies: MYOB
Customers will be the focus of many SMB business development strategies this year, as businesses work toward attracting their attention and creating loyalty to survive the two-speed economy.
According to MYOB’s latest Business Monitor research, 49 percent of small to medium business owners are aiming for client/revenue growth in 2012, an increase of three percentage points on the prior year, while 32 percent hope to simply maintain their current levels.