Vodafone and 3 are pushing their free Tour de France content and iPhone app through a competition with prizes including a trip to the 2010 Tour de France and Avanti bikes.
Pitched as a ‘celebration of SBS’s coverage of the Tour de France’, Vodafone and 3 customers can keep up-to speed with the 2010 Tour de France by downloading exclusive Tour de France content on Vodafone live! and Planet 3.
Launched to help bring cycling fans closer to their heroes, the content will include exclusive daily highlights, rider interviews, and a roadbook featuring an official map, stage profiles and time schedules. The content is free for Vodafone and 3 customers and available on the Tour de France page on Vodafone live! and Planet 3 until 30th July.
Customers will also be able to download a new Tour de France Appl® iPhoneTM app for just $3.99, providing access the latest news, interviews, videos and much more!
“In the last three years, Australians have gone crazy for cycling – it’s now the fourth most popular physical activity in Australia,” said Amanda Hutton, General Manager, Internet & Services at VHA.
Where this competition becomes relevant to Dynamic Business readers, Vodafone is offering business customers or managers on business caps who sign up before 26th July a chance to win a trip to the 2010 Tour de France including return flights, three nights accommodation, transfers, VIP corporate hospitality treatment on the day of the final race and more.
To go in the running, entrants 18+ who are employed as managers and above in their respective ABN or ACN registered organisations, only need to
have an appointment with a Vodafone Business Consultant before 14 July 2010. For more information on the competition, visit www.vodafone.com.au/tdf
Vodafone customers who sign up on a Vodafone Business Cap who are managers and above in their respective ABN or ACN registered organisations also have the chance to ride away with one of 24 Avanti Carbon Road Bikes, worth $4,499.