Dynamic Business

Webtrends, today announced the ability to fully track and analyse search data generated from Microsoft’s new search engine, Bing.

Microsoft’s latest search engine has been designed to compete with search engine giant Google and can intuitively understand what people are seeking on the net. Now, Webtrends customers can track which traffic comes to their site from bing.com with Webtrends On Demand software.

Search has become the main tool used by people to surf the web and continues to innovate across paid and organic channels. Jascha Kaykas-Wolff, vice president, marketing, Webtrends said that as soon as the announcement for Bing was made at the 2009 All Things D conference, Webtrends engineering immediately began to ensure their customers were able to track all search results.

“Our customers expect this kind of nimble, quick integration and we are proud to say that all analytics customers can analyse changes in search traffic to their site from Bing.com versus other search engines, immediately.”

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