Everyone thinks the captain should go down with his or her ship. But is that really the best attitude for someone running a young company?
I understand that nobody likes a quitter. Everyone believes the captain should go down with his ship.
But is this really a healthy attitude for someone running a new business? Especially when you’re spending other people’s money at a ferocious clip? Sometimes you need to be smart enough to figure out how to quit when you’re ahead-even if you’re actually way behind. How, exactly, do you know when enough is enough?
There really isn’t a simple answer for every situation, but there is a rule that I have found to be useful in almost every case. I call it The Rule of 3 Ds and 3 Fs.
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