Dynamic Business

SEO (or Search Engine Optimisation) is the art and science of managing your website content to ensure that your web pages turn up on the first page of the Search Engine results for the keyword phrases people are searching for online.

You need Search Engine Optimisation because:

• over 85% of internet users will go to their favourite Search Engine first when looking for products, services or research data.
  nearly 95% of users stop browsing through the Search Engine results by page three (although they will search again with more or different keywords).
  there are more than 10,000,000,000 web pages indexed by the major Search Engines and you are competing with thousands of pages similar to yours.

Whilst there are many factors that need to be considered when optimising your website there are three key elements that simply must be in place in order for you to succeed in the Search Engine arena:

• Technical infrastructure – do you have a search engine-friendly website design
  Content – quality on-page and off page material that is keyword rich and worthy of your subject.
  Incoming links – links to your website from quality, on-theme websites act as votes for your content.

For a website to be highly Search Engine-friendly there needs to be a harmonious balance between your technical infrastructure, the quality and formatting of your content (both on-page and off-page) and your internal and external link profile.

Whilst it is possible for you to manage your own SEO needs, you may want to consider using an SEO consulting firm. An SEO expert’s services will include:

• Analysis of your website’s technical infrastructure including quality of coding, hosting environment and speed, IP address, robots.txt file, sitemap structure and URL/filename naming.Keyword research – are you targeting the right keyword phrases for your target markets?

  Reviewing the content of your site to ensure that it is presented in a way that both the Search Engines, and your site visitors, will find easy to understand.

  Link profile analysis – a review of your internal and external linking profile including relevancy/theme, quality and quantity and use of anchor text.

  Conversion analysis – ways to improve the conversion of your traffic into higher enquiries, leads or online revenues.

  Competitor analysis – determining what needs to be implemented to effectively compete in your market for your targeted key word phrases.

As one of Australia’s leading SEO companies [Link 1], SEO Works [Link 2] provides SEO services [Link 3] to SME’s as well as large corporations that are focused on maximising their online revenues through organic SEO [Link 4]. Visit www.seoworks.com.au and see their SEO Packages [Link 5] for SME’s.

Seeking to promote your business? Create your free Australian business listing with Dynamic Search business directory – Sister site of Dynamic Business.

Got something to say? Join the small business forum here at DynamicBusiness.com.au.