Dynamic Business

6. Stay true to your word

Be true to your brand promise: make your brand meaningful by doing what you say you will. This is critical for building credibility and reputation for your brand in the short and longer term. Internal training is a key tool to ensure that your organization is true to its word across the entire organisation.

7. Websites talk

Ensure your website supports your offline branding. Often your company’s website is the first port of call. It should clearly communicate with prospects and customers, informing, reassuring and educating them on all things relating to your company. It is crucial that your website looks part of the family.

8. Tag the line

Create a catchy tagline or three or four key messages that accurately summarise your business. A good tagline will complement your logo and provide a lasting first impression and help explain what you do.

9. Spread the word

Get your message out there. Branding means nothing until your target audience hears it. A regular and positive media presence will further enhance your company’s public image and help build brand. Media coverage greases the wheels of your sales process and provides a third party endorsement that is invaluable.

10. Live and breathe your brand

You should always be looking to extend your brand. Brand everything from your office, to your email signatures to your events…even your car and t-shirts!

-Sharon Williams is founder and MD of Taurus Marketing (www.taurusmarketing.com.au), Australia’s fastest growing marketing agency with a boutique approach to service.

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