Business innovation: establishing an online presence
CASE STUDY
Taking their products to the world
Since its inception in 2004, GoDo.com.au has grown to become Australia’s leading real time online booking service for activities, with a vast range of more than 2,000 activities from over 800 providers including fighter flights, cookery classes, motor racing and belly dancing.
Innovative software enables activity suppliers to upload their product details and availability in real time, giving them instant access to global tourism markets, while also providing customers with almost unlimited choice in adventures and experiences. In 2007, GoDo.com.au was presented with two iAwards (best ICT solution in the Tourism & Hospitality industry and contribution to Australia’s local ICT industry).
“Winning at the 2007 iAwards was a turning point in our global aspirations,” says CEO, Naomi Simson. “We knew that we had a fantastic technology, and we knew that we had dreams to take it beyond Australia and New Zealand. Winning the iAwards gave us the confidence to pursue overseas opportunities.”
Since the iAwards, GoDo’s team has achieved 70 percent growth year on year, and now works with 89 distribution partners, including ninemsn, Virginblue, Lonely Planet and Lastminute.com.au. In late 2008, Simson was named national winner for innovation at the Telstra Business Women’s Awards.
“Winning iAwards gave our company a badge of authority that our innovation must be good,” Simson explains.
The Australian Information Industry Association (AIIA) hosts the iAwards—Australia’s leading ICT industry awards designed to showcase and launch Australia’s next national and global technology success stories—each year. This year, the iAwards will be held in Melbourne on 27 May.
More information is available at www.iawards.com.au
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shortcuts have done a fantastic job, i am also launching a product for the trade service sector that i feel has the same opportunity for growth, i will be following there footsteps.