Marketing online in a downturn
Bizcover.com: a case study in search marketing success
Bizcover.com.au is a website that allows small businesses to compare and buy professional indemnity and business insurance conveniently online.
BizCover rates Google AdWords as one of its most successful customer acquisition strategies to date, and maintains a high return on investment from its AdWords spend by tweaking its campaign keywords weekly. This ensures Bizcover’s ads are placed next to the most relevant search terms entered into the Google search box by its potential customers.
For BizCover, the conversion rate from browsers who click on its ads into customers is steadily growing. Unlike other forms of marketing its tried in the past, AdWords continues to deliver more and more qualified leads to the BizCover website.
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This things you have mentioned in this article are correct. Now we are in the receiving end as lot of new clients are holding back. They are in a mood to wait and watch.
Excellent news something we know already, but not just for within Australia but internationally also. However, someone should inform the Australian international education industry who still defer to international travel plans for physical promotions….at great cost….or in layman’s terms, rorting.