Taking your business online
ABOUT AIMIA
Founded in 1992, AIMIA is the peak industry body for interactive content and digital media in Australia.
AIMIA’s membership represents the full spectrum of the digital media industry in the country. Its members range from top digital media powerhouses, including the ABC, Sensis, Yahoo!, Google, BigPond, Foxtel, Disney, ninemsn and Fairfax Digital, to the country’s best known interactive advertising, mobile content, web development, games design, and special effects companies. Members include developers, creators, producers, investors, service providers, educational institutions and students.
AIMIA exists to:
- Deliver services and initiatives that help members grow their businesses in the digital media industry.
- Develop and grow the markets for AIMIA members’ services and products.
- Identify and develop export opportunities in digital media for members.
- Represent members and the digital media industry nationally and internationally with government, education, media and the broader business community.
For further information visit www.aimia.com.au
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As there are several millions of websites, the first and foremost task is to use modern technologies so as to create pages with dynamic content and place the required information in an organized and clear manner without straining the eyes of the user, failing which the attention of the user will be easily deviated to other similar sites. If your competitors manage to impress the end-users in the meantime it is needless to say that you are lagging behind in the race. So the importance of web designing cannot be belittled.
Coming to the development part, the importance of this activity cannot be looked down upon. The reason is that however fine may be your design of the web page, if it does not emerge to the top rankings in the list populated by search engines, all the painstaking efforts taken to design the web page to keep it in tune with the tastes of people, will prove to be an utter waste. Let us see how. Search engines these days function according to a sophisticated algorithm which gives rankings to various websites based on the keywords given as search criteria. The ranking is given based on several aspects. In simple words, it is based on simulating the real world scenario. In real life your status is determined by the number of people who know you and also on the status of those people with whom you have influence. So the number of websites providing links to your site directly or indirectly and the popularity of those sites is carefully analyzed by the search engine algorithms. There are several means to achieve this.
It is a very nice and good post. Keep up the good work.
That\’s an excellent report and backs up what I am going to say at a workshop for SME\’s about \”creating an online income stream for their businesses\”. It\’s an exciting space to be involved in
Dwain
Worth Reading
hey..great…it is really rocking..the intellect too says this…
We currently spend 100% of our budget online, all of our marketing resources are aimed at blogging, article/PR releases, twitter and video releases. Nothing comes close to the ROV for online. From time to time we get tempted to place an ad in magazines or direct mail however we are always disappointed at the response rates.