We asked a variety of SME owners to tell us what they’ve learnt about their business this year and to share their resolutions for 2012. There’s some great food for thought for everyone here.
Kelly Baker, MD, Edible Blooms
“My New Year resolution for 2012 is to travel less and use technology, like Skype and FaceTime on my iPhone, more often for meetings. In 2011 I became a new mum and while my little boy loves to fly, it’s a much bigger effort to travel for business as a mum. I am fortunate to work remotely from our farm at Victor Harbor whilst running a national business and I look forward to spending more time here. It’s all about stopping to smell the roses!”
Kellie Byrnes, CEO, Kindred Gifts
“After an incredibly hectic 2011, with hardly any holiday or down time, my goal for 2012 is to incorporate a ’10 Minute Stop’ routine into my day. Ten minutes to get away from the desk and stretch; ten minutes to go outside and sit in the sun or play with the dogs; ten minutes to go for a quick walk; ten minutes to think about what I’m grateful for that day; ten minutes to simply breathe… anything that gets me to slow down and catch up to myself! My day goes by so quickly and I’m always busy, but I’ve realised that I need to make myself stop, at least once every day, so that I don’t burn out. No matter how busy I am, I know that I can fit in ten minutes to look after myself – and I should.”
Dr Lior Rauchberger, Director, Nuvo Solutions
“This year I learnt that the right organisational structure is critical for success. It’s easy to go with the status quo once you have a team in place, but it’s so important to have the right people in the right boxes. In the end, if you know that certain people would be better suited to a role, you have to make the hard calls and ruffle a few feathers. We went through significant restructuring this year and are already benefiting from the changes.
Next year we want to leverage some of our existing clients. We have an excellent client network and a diverse service range, so we will focus on following up with all our clients to see what else we can offer them.”
Cafe2U franchisee Tony Kernke
“Cafe2U Geebung is owned and operated by my wife Allison and I. 2011 has been a hectic year, our first full calendar year in business, outgrowing our expectations by forging great relationships with our customers. We started the year with a sound base of stops and regular customers. Both the number of stops and customers at each stop were needed to be increase to ensure our business growth.”
“Our plan for growth was ensure the high quality of product and services we have been supplying and improve our digital footprint to ensure future customers can find us and existing customers can have more contact with our business. Our digital footprint was increased by revamping our partner page on the Cafe2U website and ensuring this page was kept up to date. Further to this we started a social media program with a Twitter account, a Facebook account and finally a LinkedIn account.”
Pam Brossman, CEO, Social Media Woman
“I have three resolutions that I will be implementing very early in the New Year:
1. Upskill my knowledge on all things mobile and digital including Kindle marketing, mobile marketing and digital information product creation and marketing.
2. Revamping my new website to accommodate the growing demand for digital online and offline courses. Allowing me to better educate women business owners on how to embrace these changes by learning how to capitalise on this new form of digital communication and eCommerce to reach their target market.
3. Rework my business model to capitalise on the digital marketplace for my own business products, mastermind coaching and marketing.”