Asking for customer feedback

Many businesses believe that the sale is the end of customer contact, however you can find strengths, weaknesses and/or improve your product or service simply by asking for honest feedback following the completion of a contract or sale.

A call to ask ‘how did you find the service?’ or ‘are you happy with the results?’ should be enough to gauge customer satisfaction. If your customer or client has consented to receive follow-up contact, a brief feedback survey via email might be a good idea. Some respondents may trigger an idea of where you could take you business next, and glowing feedback can be turned into testimonials.