Make your website clear and consise
Unless you’re in the entertainment business, website distractions, such as ‘splash’ pages (the landing page of your site with a graphic or animation that acts as an introduction) and videos or music that start automatically, may turn people away from your site.
The bells and whistles may be impressive, but they’re more likely to discourage potential customers looking for information on your business. These distractions usually mean the site takes longer to load and may irritate return visitors who need to sit through your introduction to get to what they need.