The 10 small business influencers you need to connect with
If you’re looking to meet new likeminded people in the small business sector, Twitter should be one of your first ports of call. Twitter gives its users unprecedented access to industry influencers, resources, high-profile figures and thought leaders – the kind of access that could take your business to the next level. Here are our pick of the 10 most prolific small business tweeters you should connect with today.
Looking to drum up some free publicity for your small business? Then you need to check out @SourceBottle. Founded by Rebecca Derrington in Melbourne, this account publishes call-outs for sources from journalists and bloggers from around the world and your small business could be just the source they’re looking for.
Everyone in the business community knows of Mark Bouris, the entrepreneur behind Yellow Brick Road and the man who gets to say “you’re fired” on Celebrity Apprentice Australia. He’s passionate about the contribution small business makes to the economy and not afraid to have an opinion. Although he’s relatively new to Twitter, the wealth management expert has recently had a lot to say about the big banks. The best part is that he’s accessible, personally responding to followers’ questions and comments.
Pintado’s an accomplished Australian business leader, speaker, author and connection technology expert. He has a massive Twitter following thanks to his seemingly 24/7 tweeting on a wide range of topics (we’re not sure if he even sleeps!) and he’s a must-follow for business owners who’d like to see their Twitter feed full of relevant, varied and always interesting content.
Netto’s an SMB marketing and PR expert, who knows about the challenges of running a small business firsthand. She’s approachable, helpful and insightful and is passionate about helping businesses realise their growth potential. She not only creates her own high-quality content, but shares informative articles from a variety of other business sources with her followers.
Mat Beeche is the founder of Shoe String Magazine, a publication chock-full of information for start-ups and he’s also just co-founded an app called CoFounda (there’s a joke in there somewhere), which aims to connect entrepreneurs with potential business partners and investors. If anyone knows Aussie start-ups, it’s Beeche, and he pushes out interesting and relevant tweets to his highly engaged followers each and every day.
Outbound marketing is the old way of doing things, but for many small business owners, making the switch to inbound marketing can be a little daunting. HubSpot is an excellent resource for all things inbound marketing, including social media, email marketing, website optimisation, search engine optimisation and mobile marketing (to name just a few) The best bit? They have content for people of all expertise levels.
Jen’s the publisher and editor of Dynamic Business magazine, our sister publication, and she’s attracted more than 5,000 followers thanks to her youthful, fresh and human approach to small business. If you’re looking to add a bit of personality to your Twitter feed, you need to connect with her. Bishop mixes tweets about business with tweets about her everyday life, and is considered an expert at using Twitter to network and generate new business opportunities.
If you or your employees travel for business regularly, then you need to connect with David Flynn, editor of Australian Business Traveller. The Dynamic Business contributor tweets business travel news, reviews, tips and strategies on flights, lounges, frequent flyer schemes and travel technology. He’s pretty much got the business travel market covered, writing content for his own successful website and for a range of other respected publications. You can also count on his team to be quick to respond to questions sent their way.
Janna Fikh, principal of Fletcher Tax, specialises in making tax less taxing for small businesses, and is always on hand on Twitter to answer whatever accounting question her followers throw her way. In fact, she’s so well known and recommended on Twitter that 30 percent of her new business leads now come to her that way. Fikh’s also big on creating useful content for business owners. She blogs, runs webinars and creates eNewsletters, all of which are pushed out via her Twitter feed.
Cenk Baban’s a Sydney-based small business digital marketing expert. Running a small business himself, he’s an expert in building online strategies that work for small organisations. Whether you want to learn about using social media for business or to find out how Google+ works, he’s your man. If you’re looking to grow your online presence, he’s the guy to connect with.