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Dynamic Business is bringing you our top stories from 2012 over the break. Here’s a great lesson from July 4 on why not all publicity is good publicity.

A PR stunt by the CEO of Energy Watch during the final The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.

Social media was in a spin on Sunday night when Energy WatchCEO Danny Wallis successfully bid on a new property during the final of the reality TV show The Block.

In an attempt to bring publicity to his brand, Wallis turned up at the auction wearing a teeshirt emblazoned with his Energy Watch logo. He also brought along a couple of women, also wearing the tees, before making erratic bids for the property.  He eventually won the auction with a final bid of $1,400,001.01 (that’s right, one cent!).

 Fo the complete story, click here. 

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Michelle Gamble

Michelle Gamble

Michelle is the Chief Angel of Marketing Angels, an entrepreneur who has built Marketing Angels from the ground up over the past 10 years. Marketing Angels has grown into one of Australia’s leading marketing consultancies providing marketing education, advice and outsourced marketing management to business. Michelle claims she's a bit of marketing geek, having started her marketing career in telecommunications and online working for both Telstra and Optus before starting Marketing Angels. Michelle is also a busy mother to 3 children, and lives in Manly NSW.

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