Most, if not all, self-funded entrepreneurs understand the challenges that go hand in hand with starting a business in today’s competitive start-up environment. For those that choose the self-funding route, the stress factor can go through the roof if you’re unprepared. At the same time, the benefits of self-funding can far surpass the challenges – […]
The brainchild of Nicholas Reid and Davide De Vincentiis, Konvo was conceived by the Queensland publishing and marketing duo as a unique social media and ecommerce hybrid. Currently in beta testing but with an official launch set for mid-January, the app-driven start-up is, Nicholas told Dynamic Business, “the next generation of social commerce (SoCom)”. “For […]
When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business – think letter box drops, lead boxes, door knocking. This scattergun approach tends to take up at lot of time and result in a low conversion. These days there are many more effective ways for you […]
With ten start-ups under his belt, Sydney’s Steve Fanale is nothing if not prolific. The industry-hopping entrepreneur, digital industry vet and former footballer has made it his mission to solve business problems with technology. His current venture, Drive Yello, is enabling restaurants, cafes and other food services to better manage their delivery function – or outsource it altogether […]
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
Want to compete with the multinationals but worried ‘going big’ will kill the creative spirit driving your business? According to Pawl Cubbin, founder and CEO of independent creative network ZOO Group, you can punch above your weight by cultivating a culture of entrepreneurialism, getting your core team right and learning from different business models. In […]
The best way for people to learn about your company and become customers is through advertising. I won’t get too caught up in schooling you on the ins and outs of the world of advertising today. While there is much to learn, one truth stands out: if your advertising isn’t working, you’re doing it wrong. […]
To ensure your business successfully organises an event, there needs to be thorough planning and management of a diverse range of disciplines. As the organiser, you will need to utilise skills from sales and marketing for your advertising. You will also need to be across project and financial management, logistics, and health and safety. Preparing for the unexpected is also […]
We demand more, we want things quicker, and of course, we want it cheaper. These are the commercial pressures a number of industries are grappling with today – and few are exempt. We’ve seen airlines diversify into the ‘low-cost’ market, retailers ditch their stores for online presence, and the media industry drop paper copy for […]
Small businesses are becoming increasingly challenged by changes in customer behaviour and the rapidly evolving the digital age; but one message is clear: small businesses need to find more effective, proven and profitable marketing methods. Most small businesses think that they need to be on Facebook as that is what everyone is telling them, however social […]
