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Brand Articles

FoodbyUs co-founder Ben Lipschitz on feeding the shareconomy, creating new ways to earn

The rise of the sharing economy has led to an evolution

Interactive digital installations can boost customer engagement when content is king

Using experiential marketing, businesses can generate more meaningful consumer engagement –

How to make your social media marketing rock

Have you ever been at a rock concert and paused for

Bright minds: draw them in or risk losing them

Succeeding in business today doesn’t just require good talent – it requires great talent.

Five metrics for businesses to effectively measure and build on their app’s success

Evidently inspired by the booming trend created by Pokémon GO, McDonald’s

Grace Lever on becoming a brand and helping other female entrepreneurs to ‘start doing’

The rapid growth of Grace Lever’s latest venture,, has seen

Personalised ads for the discerning consumer  

The intelligence of social media means the needs and wants of the

“It’s proof of our enormous brand traction”: Jaybird founder on his USD$95m Logitech deal

Judd Armstrong almost quit the entrepreneurial game when he ‘maxed out’

Influencer marketing: the Kardashian #ad crackdown and disclosure laws in Australia

There’s no doubting that Influencer marketing presents a huge opportunity for

How Facebook topic data is transforming the marketing strategies of businesses

In March 2015, Facebook introduced ‘topic data’, a useful tool for