Brand Articles

It’s time… to hand over the leadership reins

Some years ago, I was advising two of the most impressive

Why being respected in business is much more profitable than desperately trying to be liked

Here are the ten brands with the most loyal customers in

Don’t blame it on Facebook: The reasons why you will lose social media followers in 2018

Facebook’s recent changes aren’t the only hit brands will take this

Lessons to takeaway from H&M’s PR disaster

Business moves fast these days. But if business is quick, social

“Get your hustle on”: Finder’s CEO shares four networking tips for businesses going global

Once you’ve established your business, it can be easy to get

CX marks the spot: Lessons for restoring trust with customers after a company data breach

Consumers have become increasingly comfortable with providing personal data to brands

Here’s to 2018: the year of trust in business

In 2017, we’ve witnessed numerous Customer Experience (CX) failures that have

Let’s Talk… Brand authenticity

Today’s savvy consumers increasingly demand authenticity from businesses, both in terms

What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola

When looking at the most enduring businesses of the last century,

Why your SME doesn’t need The Kardashians to kickstart its influencer marketing campaign

Tried and tested, influencer marketing is a solid growth-enabler for small businesses