Brand Articles

6 Things to consider before you decide to rebrand

Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally

How to PR yourself and your brand in the Digital Age

Whether accidental and social or driven and professional, your digital presence

Trademark dispute turned UGG-ly

Over the last several years, the little old sheepskin boot has

Curtains on fashion week, and bloggers rule

At Mercedes Benz Fashion Week this past week, the designers were

Brand advocacy: Turn customers into fans

In today’s connected world, brand advocacy is vital – have you

How to grow a personal brand and transform it into a business

Personal brand based businesses are becoming increasingly popular, and if you

Why some brands nail it and others fail

Today, it’s just not enough to be brilliant. People must know

Not spending on video? You should be

A new report forecasts the future of online video advertising expenditure

Give your customers what they want

Have you ever looked at a successful business and wondered what

Move over market research, time for a brand audit

The idea for many in business is simply to be the