Brand Articles

Let’s Talk… Brand authenticity

Today’s savvy consumers increasingly demand authenticity from businesses, both in terms

What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola

When looking at the most enduring businesses of the last century,

Why your SME doesn’t need The Kardashians to kickstart its influencer marketing campaign

Tried and tested, influencer marketing is a solid growth-enabler for small businesses

Four pricing mistakes you need to avoid  

The price that you set for your products and services is

Big Businesses could learn a thing or two (or three) about digital marketing from startups

With so many channels to market these days, communication has become

Toys “R” Us bankruptcy: lessons for retailers

Hard to believe but Toys “R” Us has sought bankruptcy protection.

Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social

The Power of Strategic Brand Collaboration

Collaboration is a ubiquitous word in the modern business environment. We

When and how to engage in charitable giving

When I was growing up, helping others was part of what

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number