Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Over the last several years, the little old sheepskin boot has been the centre of a very un-Australian brand name battle between a large American company and small Aussie manufacturers.
At Mercedes Benz Fashion Week this past week, the designers were nervous, the models thin, and the lights bright.
In today’s connected world, brand advocacy is vital – have you got a strategy?
Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.
Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.
A new report forecasts the future of online video advertising expenditure to grow by 31% over the next five years – in dollar terms, that’s an increase from $133 million in 2013 to $513 million in 2018.
Have you ever looked at a successful business and wondered what they are doing differently to you? There are a huge number of different factors that contribute to success, but one of the most important is effective marketing. There are a number of similar marketing principles that successful businesses follow, and you can implement them […]
The idea for many in business is simply to be the best: to run the best restaurant, to have the best customer service, to offer the biggest range.
Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.
