Using empathy to refine your product pitch
Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.
Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.
A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.
Bad employee behaviour on social media outside of work hours can be damaging to a business’ brand and reputation. Here’s why every business needs a workplace social media policy.
A brand is what is in the hearts and minds of its customers, writes John Walsh, and the increase in social media use has made managing the connected consumer a hard task for businesses.
Lady Danielle Di-Masi refreshes your memory on the five top business etiquette tips to help you be successful for the year ahead. Will you need to practice your handshake over the holidays?
“Give me a limp handshake and I will slap your wrist and make you do it again.”
Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.
“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”
Google has released its Australian 2011 Brand Zeitgeist list, which shows the most searched for brands and ads in the country. Commonwealth Bank topped the list as Australia’s most searched for brand.
In this guest post for Dynamic Business, Louisa Claire from Brand Meets Blog looks at why SMEs should be connecting with Australian bloggers to grow their business.
Employers must be mindful of the dangers social media present to their business brand over the Christmas period said law firm People and Culture Strategies.
Gold Coast entrepreneur Dan Murray was just 17 when he started Sly Underwear. He tells how the burgeoning business came together with a little help from his friends.