Tag: Brand

Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.

More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52 percent of people stopped following a brand due to a lack of strategy when using the medium.

How do you manage a rebrand across an entire franchise network? Bakers Delight general manager Chris Caldwell explains.

There is a new breed of publicist working to get the media’s attention. They may not have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.

SEO or ‘Search Engine Optimisation’ is critical to your business being found online, so we asked Reload Media’s Managing Director Llew Jury to give Dynamic Business the low-down on the do’s and don’ts of how to get the most from SEO and Google.

The Qantas A380 engine blast has been named the worst Australian PR disaster of 2010, in the annual PR Disasters Awards by PR watchdog and blogsite PRdisasters.com.

Here are three tips professionals can act on over the Christmas holiday break to increase the number of people viewing their LinkedIn Profile:

I’ve been watching cricket since I was a little kid. From Test Matches, to the One Dayers to present day Twenty 20, I’ve seen the game’s dynamic transformation over the years. Upon reflection, I noticed some interesting similarities between the evolution of the game and my other love, marketing.

With the countdown to Christmas now on, it’s not too late for small and medium-sized business owners to focus on the home stretch and engage consumers online – well after the opening hours of major stores.

Flight Centre is asking job seekers to submit LinkedIn, Blog and Twitter details – rather than traditional resumes/CVs when applying for jobs, despite a survey out today revealing 60 percent of job seekers don’t use social media to find employment.