Most of what is written about an employer brand is baloney! You can’t fabricate the perfect job or control how people feel about their workplace day by day. And as for creating a workspace to make people feel happy all the time – well, good luck with that. In reality everyone has off days, […]
Owing to unnecessary paperwork and data entry duplication, the launch of Luscheyne Mellon’s first venture with Andy Giles was a drawn out, time-consuming task. Although it was a frustrating experience for the business partners, it sparked the idea for their sophomore business, which launched in October, last year. Based in Surry Hills, Sydney, Veromo is […]
Amazing things can happen when brands ‘tie the knot’ but only if they pass the compatibility test, says Jessica Ruhfus, the founder and CEO of brand matchmaker Collabosaurus. The marketing and PR professional spoke to Dynamic Business about the competitive advantage businesses can gain through brand collaborations with compatible partners and why it made sense for her ‘dating […]
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
Traditionally, white-labelling is a way of rebranding a product or service sold by one company, for the customers and end-users of another one. A real-world example of white-labelling can be found in the aviation industry. Boeing is one of the world’s biggest aircraft manufacturers, delivering 668 planes to the industry in 2016, and 762 the […]
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
Donald Trump, the President of the United States of America is doing nothing if not gaining more media attention than any other President in history. America has taken front stage in the crazy politics game and the world is on the edge of its seat watching every move intently. For the most part, initial reaction […]
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
