Branding Articles

Rebranding: When to take the leap?

Branding is important; it’s how customers perceive your business. It isn’t just a

Eight rules for branding your business

Finding your brand voice and direction is the most important part

Going against the grain and going strong: The advertising start-up reviving a lost art

We demand more, we want things quicker, and of course, we

5 start-up branding mistakes to avoid

“The biggest mistakes that tech startups make is trying to reinvent

The importance of blogging for brand optimisation

The rules of branding have changed significantly since the dawn of

How your personal brand will make or break your business

If you are a leader – or an expert in your

Once upon a time: How to harness the power of storytelling in your content marketing strategy

Whether told over lunch, read in your favourite novel, viewed from

The power within

Jaid Hulsbosch reveals 5 steps in an internal employee engagement program

2700 New followers in 16 minutes for one ‘scoping’ Australian business

In March 2015 the Twitter owned app, Periscope, launched offering a

Inbox placement: if customers don’t see the message, they can’t respond

Email marketers invest significant effort into making their campaigns as effective