Branding Articles

Four pricing mistakes you need to avoid  

The price that you set for your products and services is

How to get balance in your marketing budget

Determining the right marketing budget for your business can be difficult

Two brands are better than one – when there’s a fair exchange of assets: Collabosaurus CEO

Amazing things can happen when brands ‘tie the knot’ but only

Brand storytelling in a virtual future

Each year, some of the best “thinkers, makers, and doers” converge

Nothing to sneeze at: eco-Warrior Ziah Lane on the success of her sustainable tissue start-up

Each year, an estimated 15 billion trees are cut down worldwide

Domain name strategies to spruce up your SME

Are you planning on rebranding your SME this year? Or maybe you’re just

Don’t underestimate the value of your brand

With limited time and resources, it’s often the case that small

Is your personal brand optimised for 2017?

Personal narratives are as old as time and they continue to command attention

Some ‘Boss’ advice on the most important leadership skill you can have: consistency

“Getting an audience is hard. Sustaining an audience is hard. It

Digital branding: six ideas to help your SME nail this increasingly complex task in 2017

Branding is changing rapidly and isn’t as simple as it once