How to evaluate your employees
Evaluating employees and paying them what they deserve is one of the most crucial decisions a manager has to make, and is an important part of effectively managing a business.
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How to ensure a good candidate experience
When it comes to recruiting new staff for your business, it is becoming increasingly important to ensure your candidates have a positive experience throughout the process.
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How to manage the relationship between business and blogger
Bloggers have a proven impact on consumer spending. Louisa Claire explains why businesses willing to invest in bloggers for the long haul will reap the greatest rewards.
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Will staff stick by you through the good times?
Oprah Winfrey coined the phrase What I know for sure. Well, what I know for sure after working in recruitment for 17+ years, is that employees vote with their feet when economies improve after a rough patch.
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The no. 1 productivity killer
What is the one thing that distracts our smartest people, adds no benefit to business, and makes us less competitive?
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Get the most out of your marketing strategy
When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.
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10 census statistics that can help with B2B marketing
The better informed you are about your target market, their demographics and requirements, the more specifically you will be able to tailor your strategy to meet their needs. Here are some key statistics from the latest census that every B2B business owner needs to know.
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3 steps to building a brand from the ground up
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The secret to attracting the right employees
Talented employees are increasing in demand, and competition can be fierce to attract the best candidates. How do you go about attracting the most talented employees to your business? Here are 5 ideas.
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Can a sales promotion make a difference?
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
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The changing supply and demand for jobs
Demand for skilled labour across all of Australia’s primary professional occupations has increased, showing the first signs of an across the board positive movement in 12 months.
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Top tips for finding your niche
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You’re not too small to worry about HR
Attracting and retaining the best talent is vital for businesses of all sizes, and ensuring you are up to date with employment legislation is a necessity for all business owners.
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The do’s and don’ts of good brand storytelling
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media – so you’ll want to get it right. Here some important do’s and don’ts when telling the story of your business.
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The secret to better time management
The secret to better time management is more simple than you ever imagined – we can’t manage our time as we all have the same number of hours in a day. What we can do is manage ourselves within the time. Now, here are some ideas for how to make better use of the hours available to you.
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Beware the self-proclaimed expert
If someone is proclaiming they are an expert in their field, more often than not, they’re telling fibs. Here’s a look at the kind of specialists you can put your trust in, and spend your dollars on.
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Combat showrooming and build loyalty by stealth
It’s happening in retail stores across Australia. One in four shoppers use their smartphones to check for the best online price, and even buy online, while in-store. Termed showrooming, 56 percent of shoppers in the US are predicted to partake during the Christmas shopping season, intensifying price competition. But there is a silver lining…
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Data sovereignty starts with classification
Data sovereignty pertains to data storing, sending and processing restrictions outside national borders. Legally termed as “trans-border data flow” data sovereignty still remains to be one of the top concerns of SMBs hindering them to move their business to the cloud.
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How to reduce your eWaste footprint
Office technology is moving faster than its decomposition rate, with electronic waste (eWaste) rising to three times the normal rate of household rubbish. So what can small business owners do to be socially responsible and ensure that their business is reducing their carbon footprint
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How social media is changing the business landscape
In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.
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