Tag: Collaboration

In Let’s Talk this week, our experts share strategies for navigating partnership development in business.

Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand partnerships to another level when she created a business marketing version of Tinder, Collabosaurus. We spoke to her about partnerships and the great opportunities that collaboration marketing can really give to companies.  […]

By: Andy Hurt, Managing Director, Poly ANZ A single great idea can change the world, but it takes many hands and minds working together to turn that great idea into a reality. Looking at our workspaces today – this rings true. It’s rare to find an office now that isn’t open plan, designed to harness the power […]

Collaborations between startups and corporates can be a fantastic way for the former to build brand credibility and gain scale and for the latter to innovate quickly. Of course, not all collaborations are guaranteed to bear fruit. For this week’s “Let’s Talk…” feature, we asked nearly two dozen thought leaders to identify the key ingredients […]

The challenges SMBs inevitably encounter as they outgrow their original technological infrastructure can become compounded if they’re experiencing rapid expansion and find themselves overseeing a national workforce. Social entrepreneurs Nic Marchesi and Lucas Patchett, named the 2016 young Australians of the year, know this all too well. Editor’s note: Just as Cisco Start is helping their […]

Customer obsession and innovation are “very much on a continuum”, Russ Grandinetti – Amazon’s Senior Vice President, International Consumer – told the audience at Amazon Innovation Day in Sydney, last week. Grandinetti, who was amongst Amazon’s first 2000 hires and sits inside its top 40 employees in terms of tenure, spoke of the need for […]

If you picture some of history’s most powerful businesses – General Motors, Microsoft, Walmart – a few traits come to mind. They had size and dominance and seemingly endless resources. They had a ‘top-down’ approach in dealings with both employees and customers, took a protectionist attitude to their IP and moved at their own pace.  […]

There’s no doubting that the world of business is changing. The traditional model of large international corporates functioning in a singular, closed-door fashion is fast disappearing, with companies now open to collaboration or outsourcing. While previously big corporates, protected by expensive barriers of entry, were responsible for all “business problems” in-house, technology has now made […]

Rising employee turnover remains a significant challenge for Australian businesses. Every time a resignation letter lands on your desk, it will cost you up to 150% of the vacant position’s annual salary to restaff the role. That comes in the form of recruitment and advertising expenses, as well as training costs and lost productivity as […]

Collaboration is a ubiquitous word in the modern business environment. We no longer work with our colleagues; we collaborate with them. We partner internally to save time, reduce costs or to extend our reach and call this collaboration too. What of collaborating with other brands or even—whisper it quietly—our competitors? See also: Two brands are better […]