Tag: Company Culture

It’s more important than ever for employers to consider their company culture and how they will show employees they care as the new normal continues to shift.

There are many challenges to meet as your startup grows, from how to increase inventory production to marketing solutions that will help you bring your products and services to a wider audience. However, few issues require more attention and forethought than hiring more staff to help you meet the demands of a larger customer base, especially if […]

Since launching six years ago, Sydney-based IT service provider Insentra has seen its workforce balloon from five to 60 team members across Australia, New Zealand, London and Scotland. According to founder and managing director Ronnie Altit, the SME has earned a reputation among current and former employees for being a company ‘you never want to leave’ and […]

Ever wondered what makes a strong company, strong? You’re not alone. For years, unsuccessful brands have been chasing the “secret formula” used by Apple, Amazon, Zappos, and others. Here’s what separates the good from the mediocre. Market And Customer Impact Brands that are wildly successful “wow” their customers. They don’t just make them happy or […]

The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]

Recognition, reward and opportunity; these are the three key staples in the diet of an engaged and motivated employee. Yet – delivering the right balance of these ‘dietary requirements’ can be one of the biggest challenges businesses face. When they don’t get it right, a disengaged workforce and low morale ensues. With 20 years’ experience […]

The desire to be happy at work and enjoy your job is not an unreasonable one – after all, we spend the vast majority of our waking hours working. True – some of us submit to the notion that getting paid to work is not synonymous with enjoyment, but an increasing number of the workforce […]

If you’re a business owner who was driven to the start-up scene by the prospect of independence and a better work-life balance, then the question you have to ask yourself is this: would you wish for your own employees – the life-blood of your business – to view entrepreneurialism as the ultimate ‘escape hatch’ from […]

For business owners, the line between personal and business life is inevitably blurred. Managing a business is a demanding juggling act, sidelining valued relationships, resulting in frustration and a lack of control over any aspect of our lives. I’ve lived by the following five key principles to create balance in business, freeing time for family […]

Jaid Hulsbosch reveals 5 steps in an internal employee engagement program that will support a launch of a repositioned or new brand strategy Articulating a company’s DNA to engage with consumers in relevant and meaningful ways is a large-scale effort and production. However this is only half the job, often overlooked in the process is […]