4 Common Legal Traps To Avoid When Starting Your Business
When starting a business, it’s always exciting to talk about your ideas.
When starting a business, it’s always exciting to talk about your ideas.
Social content can make or break a brand’s marketing strategy.
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
The name of the business game for 2016 is digital marketing. Entrepreneurs are more prolific than ever, but with so many choices before you on how to approach marketing, starting up a business, and managing your employees, it can be difficult to know what the most important tips and techniques are. Curious in how to […]
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. […]
I read a lot, whether it’s a column online, an op-ed in the Sunday paper or a good book, I have always enjoyed reading. It’s interesting to see what captures an audience though, and what collaboration of words seems to disappear into the vast empty cyber space with no more than 2-3 ‘likes’. It can […]
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]