How to drive customer loyalty with content marketing
It’s a simple idea really – customers are the lifeline of any business, so keeping them should be a top priority.
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3 weird ways to get customers to spend more
There’s an entire field dedicated to studying how to nudge consumers to spend more–and it has come up with some pretty bizarre findings.
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5 steps to help retain your customer base
In an unstable economic climate, retaining customers is more cost-effective than gaining customers. RSM Bird Cameron offers 5 steps to ensure customer retention in your business.
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How to get ahead by being generous
Traditional wisdom says business is a dog-eat-dog world, but new evidence turns that old saying on its head: the people who rise to the top may actually be the most generous.
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4 keys to customer loyalty
Customer satisfaction is a joke. It’s customer loyalty that’s the real challenge.
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6 ways to build customer loyalty
It’s tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is essential to keeping your business thriving.
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Getting customer satisfaction-Part Two
This is the second of two articles written by Tony Young about keeping your customers satisfied.
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Six ways to get customers to love your business
Read on for some great lessons in how to improve customer loyalty.
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How to land a customer for life
Here’s how one recent experience cemented my loyalty to a chocolate company.
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How to cultivate truly loyal customers
Every business wants loyal customers – but loyalty comes in many different flavours
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2 tools to turn customers into cheerleaders
Incentivising current customers to buy more and bring in new business is a huge opportunity you can’t miss.
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5 ways to avoid over-promising and under-delivering
It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.
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5 tricks to make online customers happy
The rapid rate of adoption of technology has had a major impact on the retail sector, and many businesses have been struggling to keep up with the demands of their customers. Here’s how not to disappoint them.
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Which retailers are failing at customer service?
A new CHOICE survey has uncovered which of the country’s largest retailers are delivering the best and worst customer service, and the results don’t bode well for Harvey Norman.
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What happened to excellent customer service?
Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.
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How to calculate the lifetime value of a customer
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
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How to deliver great customer service in a multi-channel world
To deliver quality customer service, businesses must work to understand the customers’ needs, how they like to buy – in-store, online or a combination of the both – and how to accommodate these requirements. Here are some simple ways to do this effectively.
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Most important question in business
One simple question can determine whether your company will succeed or fail. Make sure you ask it constantly.
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Eight customer service sins to avoid
In a recent customer service survey, United Airlines came in dead last. Here’s why – and how not to suffer the same fate.
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Why you can’t neglect existing customers
It’s important to grow your business by being proactive and finding new clients, but while you’re creating new opportunities and reaching new customers, don’t neglect existing ones. Those you already have are also an essential part of your business.
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