Don’t look now, but the ‘subscription economy’ is arriving at a business near you.
There are more ways than ever before to contact a company – phone, email, social media, face-to-face – yet poor coordination across these channels can lead …
Every savvy marketer knows that good customer service implies more than just distributing your service or product to the audience.
There's nothing more elating than that feeling after getting a new client, but what about maintaining that happiness in your clients beyond the first win?
Over 60 percent of Australian consumers identify themselves as ‘apathetic’ in their choice of a primary retailer, a new survey has revealed.
It’s a simple idea really - customers are the lifeline of any business, so keeping them should be a top priority.
There's an entire field dedicated to studying how to nudge consumers to spend more--and it has come up with some pretty bizarre findings.
In an unstable economic climate, retaining customers is more cost-effective than gaining customers. RSM Bird Cameron offers 5 steps to ensure customer …
Traditional wisdom says business is a dog-eat-dog world, but new evidence turns that old saying on its head: the people who rise to the top may actually be the …
Customer satisfaction is a joke. It's customer loyalty that's the real challenge.