5 steps to help retain your customer base
In an unstable economic climate, retaining customers is more cost-effective than gaining customers. RSM Bird Cameron offers 5 steps to ensure customer retention in your business.
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Q&A with Jason Chuck, eHarmony’s new Vice President, International
Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.
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Using social media to grow your brand: A case study
Last week, She Inspires hosted a seminar with small business owner, Angela Vithoulkas. She spoke about using social media to brand her cafe. Here’s what she had to say.
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The shifting relationship between businesses and consumers
Rather than simply accepting whatever products, prices and conditions organisations can offer, consumers are using the weight of their numbers and technology to redefine the rules of engagement.
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How to invigorate relationships in 2013
Successful business relationships and personal relationships require a lot of the same skills. Taking an interest in the other person, being honest and sharing your values are all important to successful relationships.
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3 ways to analyse customers for the benefit of profit
Being able to delve deeply into the behaviour of your customers can bring big rewards. The more you understand who your customers are, what drives their choices and what they expect from you, the better.
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Half of consumers now connect with brands on social media
Over half of all Australian online consumers are interacting with businesses and brands on Facebook and Twitter, according to new research, again highlighting the importance for SMBs to add these social networks into their marketing mix.
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Why trusting relationships with clients and prospects are a must
Just made a new network contact? It’s now your job to build a strong enough relationship that will earn you the right to ask for their business. Building strong and trusting relationships with your existing customers is also fundamental to the long term success (and profitability) of your business.
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The risk of being too nice in business
Having good relationships with your clients is critical to overall business success, making it important that everyone you’re directly associated with sees you as a ‘people person.’ Despite this, being too nice can lead to low productivity and smaller profits.
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Poor supplier communication sees SMEs taking business elsewhere
Suppliers who neglect to review the spelling, grammar and appropriateness of their customer communications risk hurting their relationships with their small business customers, according to a new study.
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Customer problems are your opportunities
Don’t ignore your customers’ headaches. Here’s how you can use them to boost business.
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Get closer to key customers
What are you offering that will maintain and strengthen your relationships with your key accounts?
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Social media to become biggest consumer purchasing influencer
Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.
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Improving the three customer C’s; Communication, collaboration, competitiveness
Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.
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Now’s the time to connect with past customers
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
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Australian businesses urged to make “Winning web experiences” a priority
Former Apple Inc Creative Director Timon Harrison has urged all Australian businesses to embrace design to create winning experiences for their customers online at his keynote at Web Directions South yesterday.
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Quiip offers online community management solution for business
An online community manager has to walk the fine line between balancing the needs of the users with the business objectives. They are often customer facing and act as a brand advocate and representative.
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Time to spring clean your business
The arrival of spring always has an effect on business. Spring sales, a lift for real estate, a new season in fashion and a range of consumer items all contribute to a more lively and energetic economy.
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Marketing From Account Software
Making the most of your marketing dollars can be made easy through special utilization of your accounts software. Here’s how to use your accounting software to promote your business and brand. Marketers and accountants are typically at opposite ends of the business money tree: marketers want to spend it, accountants want to save it. But [...]
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