Customer Retention Articles

How to avoid sabotaging your customer service

Every savvy marketer knows that good customer service implies more than

3 weird ways to get customers to spend more

There's an entire field dedicated to studying how to nudge consumers

5 steps to help retain your customer base

In an unstable economic climate, retaining customers is more cost-effective than

4 keys to customer loyalty

Customer satisfaction is a joke. It's customer loyalty that's the real

How to land a customer for life

Here's how one recent experience cemented my loyalty to a chocolate

2 tools to turn customers into cheerleaders

Incentivising current customers to buy more and bring in new business

5 ways to avoid over-promising and under-delivering

It's never a good idea to promise something you can't deliver

What happened to excellent customer service?

Smile, be nice and help out doesn’t seem like it's that

3 ways to analyse customers for the benefit of profit

Being able to delve deeply into the behaviour of your customers

How to calculate the lifetime value of a customer

Crunch the numbers to decide how much you are willing to