Negative reviews are there for all to see, and can be a sure-fire turnoff for otherwise green customers.
Given there are dozens of popular review websites for every type of business, you could be forgiven for thinking that consumers wield more power than ever when …
This simple approach to market research reveals what customers really want when they buy your product. (Hint: It's not the product.)
If you want to differentiate your customer service, stop trying to be perfect and simply be memorable.
Australian consumers are more likely to spend money on superior service and higher quality products rather than seeking out an easy bargain, a new survey has …
There's nothing more elating than that feeling after getting a new client, but what about maintaining that happiness in your clients beyond the first win?
This is the second of two articles written by Tony Young about keeping your customers satisfied.
As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a …
Some customers take up too much time and energy. Here's how decide who isn't giving you a return on your investment.
Every business wants loyal customers - but loyalty comes in many different flavours