Getting customer satisfaction-Part Two
This is the second of two articles written by Tony Young about keeping your customers satisfied.
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Getting customer satisfaction – Part 1
As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.
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How to know when to fire a customer
Some customers take up too much time and energy. Here’s how decide who isn’t giving you a return on your investment.
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How to cultivate truly loyal customers
Every business wants loyal customers – but loyalty comes in many different flavours
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2 tools to turn customers into cheerleaders
Incentivising current customers to buy more and bring in new business is a huge opportunity you can’t miss.
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5 ways to avoid over-promising and under-delivering
It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.
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4 ways to get inside your customers’ heads
“Extreme research” can help you build products customers love. Here’s how one company does it.
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5 tricks to make online customers happy
The rapid rate of adoption of technology has had a major impact on the retail sector, and many businesses have been struggling to keep up with the demands of their customers. Here’s how not to disappoint them.
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Guy Kawasaki: Enchant customers like Apple, Zappos and Virgin
Investor and author Guy Kawasaki says the business world needs more charm. Here’s his 10-step formula to enchant customers.
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3 ways thinking creatively can help your business
Changing the way you think can help you to approach old problems in new ways and be more innovative and customer-centric than your competitors. ‘Design Thinking’ is a different way of thinking that draws on the creative and intuitive as well as the analytical and rational mind.
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A look at the rise of the connected customer
There’s a new customer in town – and they’re connected. They ‘consume’ information and experiences based on social habits developed from their digital lifestyle. But because this generation is always connected, how are businesses supposed to communicate effectively with them?
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Which retailers are failing at customer service?
A new CHOICE survey has uncovered which of the country’s largest retailers are delivering the best and worst customer service, and the results don’t bode well for Harvey Norman.
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What happened to excellent customer service?
Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.
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Richard Branson on how to connect with your customers
The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
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3 ways to analyse customers for the benefit of profit
Being able to delve deeply into the behaviour of your customers can bring big rewards. The more you understand who your customers are, what drives their choices and what they expect from you, the better.
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How good fleet management makes for happy customers
According to the Australian Bureau of Statistics (ABS), the number of light commercial vehicles has increased in the past year accounting for 15.5 percent of all vehicles registered, just behind passenger vehicles. This means more SMBs are looking to leverage their vehicles and optimise operations – to gain a competitive edge and maintain superior customer service.
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How to calculate the lifetime value of a customer
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
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How to deliver great customer service in a multi-channel world
To deliver quality customer service, businesses must work to understand the customers’ needs, how they like to buy – in-store, online or a combination of the both – and how to accommodate these requirements. Here are some simple ways to do this effectively.
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Why you should pay attention to your Net Promoter Score
Good customer service could be the competitive advantage you’ve been looking for, and a new methodology called the Net Promoter Score is helping businesses see how likely customers are to recommend them to another person. Here’s how it works.
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Eight customer service sins to avoid
In a recent customer service survey, United Airlines came in dead last. Here’s why – and how not to suffer the same fate.
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