Social media users are squeakier wheels when it comes to customer service
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
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Five ways to combine Facebook and email marketing for maximum effect
Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.
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Winning over disconnected customers: Four ways
Businesses that quickly deliver personalised, relevant content using the channel customers prefer — whether print, email, web, mobile or social networks — can capture greater loyalty and reduce the chance customers will take their business elsewhere.
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Behave like a customer, or be doomed to failure
Is sub-standard customer service the norm in Australia? One business owner says yes, and that it’s only a matter of time until the businesses who are lacking in this key area experience failure.
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Businesses can’t afford to neglect customer service on Facebook
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
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Customer problems are your opportunities
Don’t ignore your customers’ headaches. Here’s how you can use them to boost business.
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Get closer to key customers
What are you offering that will maintain and strengthen your relationships with your key accounts?
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Social media to become biggest consumer purchasing influencer
Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.
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5 signs you’re out of touch with your audience
Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers.
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Can customer value and a valued customer co-exist?
While the latest eCommerce and associated technology provides many consumer advantages and expands the market for sellers, it hasn’t always fostered a better customer service experience. Is the calculation now changing?
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When it’s all about the customer, you get the sale
Doing that little bit extra for a customer won’t just mean you’ll get the sale, you could also end up with a customer for life.
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How to avoid ‘Zombie’ customers
Is that deal dead or alive? Here’s how to spot, kill, or just avoid these time-wasters.
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The risk of putting your head in the sand
Have you ever buried your head in the sand in an attempt to ignore a problem or evade an angry client? We’ve all tried it. But does it ever work?
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8 guaranteed ways to drive customers away
If your long-term customers are leaving–and not coming back–you’re probably making one of these mistakes.
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Back to basics: Social media for business and brands
Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.
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5 ways you are turning customers away
Are you losing customers without even knowing it? Make sure your business and employees aren’t suffering from these easy setbacks.
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Consumers demanding faster service without loss in quality
Close to nine out of ten customers in the Asia-Pacific region want businesses to deliver faster service without compromising on quality, and SMBs are being urged to act on this trend now.
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Prepare for the coming of eight customer service ‘megatrends’
Local businesses are being warned to prepare for the arrival of eight customer service ‘megatrends’ over the next decade, or risk losing business to savvier competitors both locally and internationally.
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Engaging your customers on Twitter
Still not engaging with current and prospective customers on Twitter? Here’s how Catriona Pollard suggests you get started.
“To get people to want to follow your business’ Twitter account it needs to present a personality…”
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Delivering great customer service via social media
It’s no secret that small businesses should be embracing social media as a great way to build relationships with their customers. Here’s some expert tips for delivering great service over social media.
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